AN
Awais Naseer Senior WP Engineer
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About Capabilities Experience Our Process Projects Tech Ecosystem Scope Calculator Contact
Available for Enterprise Engineering & High-Scale WooCommerce

Architecting High-Performance
WordPress Solutions

Senior WordPress Engineer & Lead Developer with 4+ years of hands-on experience and 170+ successful deployments. Specializing in bespoke themes, custom plugin architectures, WooCommerce scale, and zero-compromise Core Web Vitals optimization.

Explore Portfolio Work Schedule Consultation
Lahore, Pakistan
Employee of the Year 2023–2024
awaisnaseer001@gmail.com
Awais Naseer

Awais Naseer

Lead WP Developer

// Lead Engineering Stack

const engineer = {

name: 'Awais Naseer',

role: 'Senior WP Engineer',

projectsDelivered: 150,

speedOptimization: '40% - 60%',

bugReduction: '-40%',

conversionLift: '+20% to +30%'

};

PageSpeed Lighthouse 90+ Avg
Clean Architecture / ACF Bespoke

Direct Contact

+92 320 434 2523

0+

Websites Delivered

0%

Max PageSpeed Gain

0%

WooCommerce Lift

0+

Years Experience

Engineering Mindset

Bridging bespoke PHP code with high-conversion visual architecture.

I am a Senior WordPress Developer & Engineer based in Lahore with over 4 years of hands-on technical lead experience. My approach goes far beyond traditional site building: I engineer lightweight custom themes, build ACF-driven scalable content architectures, create custom plugins to eliminate plugin bloat, and perform enterprise-grade database and asset optimization.

Recognized as Employee of the Year 2023–2024 for code standards and delivery speed, I specialize in reducing post-launch technical debt while maintaining maximum flexibility for marketing teams.

40% Bug Reduction

Through pre-deployment QA & staging pipelines.

+35 Point Lighthouse Jump

Critical CSS, SQL audit & asset lazy loading.

WordPress Coding Workspace

Education & Degree

BS in Computer Science & IT

University of Lahore • (2018 – 2022)

Core specialization in Data Structures, Algorithms, Software Engineering, and Web Systems.

Languages

English Professional
Urdu Native
Our Seamless Process

Ready to Roll? Here's How We Kick Things Off

Wondering how to get this show on the road? It's easier than you think! You'll get started by following three automated execution steps:

On Subscription
Launch Grow

1. Subscribe

Subscribe to a customized engineering sprint plan and request as many custom WordPress features or designs as you need.

Step 01 • Active Request Stage
Speed
Security
Accuracy

2. Receive

Get your fully developed, tested, and optimized WordPress assets in an average of two business days.

Step 02 • High-Speed Delivery
★ ★ ★ ★ ★

3. Revise

We'll refine code, tweak UI details, and conduct post-launch QA until you are 100% satisfied with performance.

Step 03 • 100% Quality Assurance
Modernized Stack Matrix

Technical Ecosystem & Engineering Stack

A multi-disciplinary stack engineered for end-to-end CMS architecture, front-end speed, and enterprise reliability.

Core Specialization

WordPress & WooCommerce Engineering

Constructing custom themes, high-volume e-commerce checkouts, and clean PHP plugin backends without relying on heavy external dependencies.

Custom Theme Architecture & ACF Pro 98%
WooCommerce Scale & Checkout Logic 95%
REST API & Custom Hooks/Filters 92%
Custom Post Types Gutenberg Blocks Plugin Auditing Hooks & Actions
Front-End & Code

Modern Front-End Development

Building pixel-perfect, responsive user interfaces powered by modern JavaScript ES6+, PHP, and fast styling frameworks.

PHP 8.x

Advanced Backend

JavaScript ES6+

Dynamic Scripts

React & MERN

Interactive Apps

Tailwind & CSS3

Modern Layouts

Clean Code Compliant W3C Validated

Performance Engineering

Speed & Core Web Vitals

  • PageSpeed Lighthouse Audit (90+)
  • Critical CSS Inline Generation
  • Asset Deferral & Lazy Loading

Page Builders Mastery

Visual Layout Systems

  • Elementor Pro Custom Addons
  • WPBakery & Thrive Architect
  • Dynamic Template Kits

DevOps & Migrations

Hosting & Infrastructure

  • Zero-Downtime Server Migrations
  • Git Version Control & LocalWP
  • DNS, SSL & Caching Setup
Career History

Professional Experience Timeline

A proven track record of engineering leadership and high-impact project execution.

June 2025 – Present Lahore, PK

Technical Lead

Techsinc

  • Led the delivery of 70+ custom WordPress projects, overseeing technical architecture, development, and scalable responsive implementations.
  • Engineered and optimized WooCommerce checkout experiences, contributing to 20–30% improvements in conversion rates.
  • Reduced page load times by 40–60% through critical CSS optimization, asset auditing, performance tuning, and frontend optimization.
  • Provided technical leadership across WordPress, WooCommerce, PHP, JavaScript, HTML/CSS, and third-party integrations.
May 2023 – May 2025 Lahore, PK

Senior WordPress Developer

Search Solutions LLC

  • Delivered 100+ responsive, SEO-ready client websites using WordPress.
  • Introduced QA testing, reducing post-launch bugs by approximately 40%.
  • Awarded Employee of the Year 2023-2024 for code quality & delivery.
Nov 2022 – Apr 2023 Lahore, PK

Junior MERN Stack Developer

Luminogics

  • Promoted from Intern to Junior Developer within 3 months based on speed.
  • Developed Reservation Management System (Rooms, Cabs) in 8 weeks.
  • Improved REST API response times by 25% through query caching.
Portfolio Showcase

Selected Client Projects

A collection of custom themes, WooCommerce stores, and page builder architecture projects.

The Dust Test WooCommerce Website
WooCommerce Custom Theme

The Dust Test

E-commerce WordPress website selling an advanced at-home PCR mold testing kit with a product-focused shopping experience and clear health insights.

View Project
The Pro Accountants Custom WordPress Website
Custom Theme

The Pro Accountants

Custom WordPress website for a financial services team providing bookkeeping, payroll, taxation, Excel software, underwriting, and virtual assistant solutions.

View Project
Techsinc Custom Technology Website
Agency Custom Theme

Techsinc Enterprise

Custom technology agency website showcasing scalable web, mobile, AI, and automation solutions designed to turn ideas into high-performing digital products.

View Project
Search Solution LLC Custom WordPress Website
Custom Theme

Search Solution LLC

Custom digital services website focused on B2B marketing, business development, automation, and personalized strategies that help brands grow and stand out.

View Project
Healthy Workforce Institute Elementor Pro Website
Elementor Pro

Healthy Workforce Institute

Elementor Pro website for healthcare leaders focused on eliminating workplace bullying and building healthier, more respectful organizational cultures.

View Project
Shop Writer WooCommerce AI Content Generator
WPBakery / Impreza

Shop Writer

AI-powered WooCommerce content platform that helps store owners bulk-optimize product pages and blogs with SEO-ready content, metadata, FAQs, and alt text.

View Project
Glowic Store Shopify Website
Shopify Store

Glowic Store

Shopify e-commerce store for medical and healthcare products, featuring a customized theme and responsive shopping experience built around its product catalog.

View Project
Clarifications

Frequently Asked Questions

Do you build custom themes or rely on pre-made themes?

I build lightweight custom themes using clean PHP and ACF Pro to eliminate plugin bloat. However, if your project budget or preference requires Elementor Pro or WPBakery, I am equally adept at customizing page builders for optimal speed.

How do you guarantee 90+ PageSpeed scores?

I optimize critical CSS rendering path, eliminate render-blocking JS assets, implement next-gen image formats, compress database overhead, and clean up unneeded background requests.

Can you handle custom WooCommerce checkout logic?

Yes! I specialize in customizing WooCommerce cart hooks, single-step checkout implementations, custom fields, and API gateway integrations to increase conversion rates by 20–30%.

Interactive Tool

Project Scope Estimator

Select your project parameters to calculate estimated turnaround time and focus area.

Estimated Engineering Turnaround

5 - 7 Business Days

Lock In Estimate
Direct Contact

Let's Discuss Your WordPress Project

Ready to elevate your WordPress architecture, boost WooCommerce conversions, or fix PageSpeed issues? Reach out directly.

Send Direct Inquiry